The name Archadeo is developed from the idea of 'Arcadia'; a region of Greece which has become synonymous with an imagined place of peace and simplicity - a kind of 'utopia'. So, as well as a sense of heritage and history, there are references to aspiration and the building of dreams.

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Throughout my life, peace and simplicity have been my guiding principles.

 

I've aspired to see the world, work for a leading brand, seek an understanding of history, and tell stories visually. I appreciate the big picture, but also enjoy zooming in and seeing the small and beautiful details, that can sometime be overlooked.

 

I've been blessed to have worked for leading and legacy brands like Reynolds & Reynolds, NCR, TVA, and Prudential, at a time when they were re-inventing themselves. I've learned so much in that process. These experiences are my core and a foundation to leverage for what's ahead for me...my journey continues.

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The road ahead consists of applying my skills, passion and expertise at another legacy brand, Elevance Health (formerly Anthem).